Most underperforming accounts we audit have the same three problems: no reliable conversion tracking, broad keywords, and every ad sending people to the home page.
1. Track calls and forms before you spend
Set up call tracking and form conversions in Google Ads and Google Analytics. If you cannot see which clicks became customers, you are guessing.
2. One campaign per core service
A roofer should have separate campaigns for repairs, replacements and inspections. Each gets its own budget, keywords and ads.
3. Send each ad to a matching page
- Headline that repeats the search
- Click-to-call button above the fold
- Reviews and a clear offer
- A short form, three fields maximum
Do these three things and most accounts see a lower cost per lead within the first month.
Want help putting this into practice? Book a free call with our team.
