
Before paying anyone for SEO, make sure the basics are in place. These fixes cost nothing but time and often move rankings within weeks.
Google Business Profile
- Choose the most specific primary category
- Add every service with a short description
- Upload real photos every month
- Reply to every review
Your website
- One page per core service
- City and neighbourhood in page titles
- Name, address and phone identical everywhere
- Fast loading on mobile
Reputation
- Ask every happy customer for a review
- Get listed on the directories that rank for your service
- Earn links from local partners and associations
- Keep information current on all listings
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